Content standards

LGBTQ Prime works because people trust what they read on it. These standards cover everything on the site: listings, descriptions, tags, reviews, photos, events, and Pride pages. They apply to business owners, contributors, editors, and us.

Be factual

• Listings describe what a place is and offers: category, address, hours, who it is for, amenities, and prices. Marketing is fine in moderation; claims must be true.
• Say when something is uncertain. An unverified listing is labeled as unverified.
• Closed places are marked closed, not deleted, so people stop turning up at the door.
• AI may draft city guides from data already on the site, never from memory. A person reviews every guide before it is published, and the page shows who and when.

Saunas, cruising, and adult venues: factual, not explicit

Saunas, bathhouses, cruise bars, adult stores, and clothing-optional campgrounds belong in the directory. We describe them the way a good travel guide would.

• Allowed: facilities (steam room, darkroom, cabins, pool), who is admitted (for example, men only), dress codes, age limits, opening hours, and prices.
• Not allowed: sexually explicit descriptions, explicit photos or nudity, and descriptions of sexual acts.
• Not allowed: anything offering or advertising sex work, drugs, or chemsex.
• Photos of adult venues show the space, not the guests.

No hate, no harassment

• No slurs, dehumanizing language, or attacks based on sexual orientation, gender identity, race, ethnicity, religion, disability, age, or body.
• No outing. Never state or imply that a named person, including staff or guests, is LGBTQ.
• No threats, doxxing, or posting anyone's personal details.
• Criticism of a business is fine. Attacks on its staff as people are not.

Reviews must be real

• Review places you have actually been to, based on your own visit.
• No reviews of your own business, your employer, or a competitor.
• No paid, incentivized, or swapped reviews. Owners may ask guests to leave a review, but not for a positive one, and not in exchange for anything.
• One account per person. Multiple accounts used to boost or bury a place are removed together with their reviews.
• The "did you feel welcome here" question is about your own experience. Answer it only for audiences you belong to.
• Owners can reply once to each review. Replies follow the same standards and may not reveal anything about the reviewer.

Reviews pass through automated spam checks and a moderation queue. Removing a negative review because the owner dislikes it is not something we do.

Tagging rules

Tags come in three families, and each has a job.

• Audience tags (L, G, B, T, Q and the others) say who a place is focused on, welcoming to, or exclusively for. Use "only" only when others are actually not admitted. A Pride sticker in the window makes a place welcoming, not focused.
• Scene tags (bear, leather, drag, women's night and so on) describe who actually shows up or what regularly happens there.
• Custom tags cover what the lists miss, such as "karaoke Tuesdays". Keep them short, factual, and about the place.

• Tags describe places and events, never individual people.
• No tags that are explicit, hateful, or refer to sex work, drugs, or minors. A blocklist catches the obvious ones; moderators catch the rest.
• Owners can tag their own listing freely, within these rules. A tag suggested by someone else goes live only when the owner accepts it or two other people confirm it.
• Do not stuff tags. Tags that do not describe the place are removed.

Photos

• Upload only photos you took or have permission to use, and credit them when asked.
• No identifiable guests without their consent, no children, no nudity, no explicit content.
• No photos copied from other directories or review sites.

What happens when something breaks the rules

We remove or edit the content, and tell the contributor why when we can. Repeated or serious violations, such as fake reviews, hate, or outing, lead to account suspension. Businesses that post fake reviews may have their listing labeled or their claim revoked. Anyone can flag content with the report link on each listing. If content puts someone at risk, use the safety takedown form instead; it is handled the same day.